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![]() Their thought is essentially that the broadcast is TV’s product and local advertising is what pays the television stations, who in turn pay MLB for the rights to the games. The idea, of course, is that MLB doesn’t want to offend their local broadcast partners by offering their broadcast over streaming as a charged service. You’ve probably already guessed the problem, haven’t you? It’s region locked, with the arbitrary borders of a team’s fan-base blacked out from their team’s streams, both for home games and away games. For the games they stream, it works beautifully. The stream is reliable and of good quality, with a pop-out media player that’s simple. For $130/year, you get almost all the games for the entire season in full HD, with options for the radio or television broadcasts offered by either of the teams playing. Nobody in pro sports leagues does streaming as well as MLB in terms of quality and quantity. But that’s wrong and here’s why.įirst, let’s start with a little background and some compliments. With that in mind, it might seem silly to suggest that MLB should be looking at ways to free up their streaming product. Teams in Major League Baseball are insanely profitable, in largest part because of the broadcasting revenue. The NHL in particular is known to have absolutely brutal broadcast contracts that aren’t supporting teams as well as they could if the league were to attempt to multiply their viewership through streaming.īut with Major League Baseball, it’s a whole different animal. Particularly for leagues on the lower end of the popularity and revenue spectrums, I would think that building a wider audience through internet streaming would be a boon to otherwise mediocre broadcasting partnerships. I’m generally an avid fan of professional sports and, as I’ve written about before, a strong promoter of the idea that the pro sports leagues I love so much could benefit greatly from a wider, more open embrace for streaming their games online. Mon, Mar 31st 2014 08:07pm - Timothy GeignerĬan you smell it yet? The freshly cut grass, the muffled sound of thousands of fans, the wonderous gasps of young people? Baseball is back.
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